In a Marketing process, communication is a major factor in it. Apart from that, KFC Holdings (M) also increased the number of Ayamas Restaurant outlets to 19 from 14 outlets for 2007 and then from 14 to 21 outlets for 2008. The survey method will be employed in this research for data collection. Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. 12. The finding shows that KFC adopted different approach of its 4P marketing mix strategy for their outlets in Malaysia and Indonesia especially in terms of product and promotion. 1.2 Board of Director (Executive Director), Managing Director / Chief Executive Officer, Datin Paduka Siti Sa’diah binti Sheikh Bakir. The KFC Holding’s processing plants process poultry for restaurants around the nationwide while focusing to achieve cost-efficiency while maintaining halal and high quality standards. However, from Southeast Asia, we will mainly be focusing on Malaysia where it has the strongest presence in the region(kfc.com, 2011). KFC Holding in Malaysia operates about 500 KFC restaurant nationwide also operates the RasaMas chain of restaurant about 35 outlets. Great tasting chicken has become synonymous with KFC, and has been enjoyed by Malaysians ever since. Critical analysis of the importance of Operations Management to the organization and how it has had an impact to the performance levels of the organization. BrandsTable 1.1: KFC`s award and achievement from 2008 to 2010. Nowadays, the word "crisis" has been used widely in a daily conversation. KFC Delivery Terms & Condition apply for all voucher redemptions and transactions via KFC Delivery online. Table 1.2: Ayamas`s award and achievement from 2008 to 2009. Figure 1.2: Marketing division of Ayamas Poultry Integrations. The higher growth was due to higher contribution and better margin from KFC restaurant division. Figure 1.3: Graph shows the performance of KFC Holdings (Malaysia) Bhd on 11 February 2011. It is show that the sales were decreased from 6.5 percent on 2005 to 4.4 percent on 2006. 7. After China, KFC also has a strong presence in India and in Southeast Asia in Malaysia. This essay has been submitted by a student, "A Case Study of KFC Malaysia Holding: Channel used by KFC to solve communication crisis". We had finally managed to finish up this group project with great enthusiasm and determination. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, … Apart from this incident, KFC Malaysia was also faced with another crisis in 2011, where there was an video of food tampering by their kitchen staff started to circulate on Internet in year 2011. Free resources to assist you with your university studies! Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. 3. It provides a free and easy way to disseminate large amounts of information to large group of people quickly yet efficiently. Its delicious aroma was attract most Malaysian citizen and became popularly amongst them. Today there are more than 500 KFC Restaurants nationwide and still counting. KFC’s other offers include chicken wraps, sandwiches, salads, roasted and grilled chicken cuisines and desserts.So more people in this word like to prefer KFC because of their health food better than Mcd,It not means that KFC is a health food but in others statement that McD have lack of health food compare to the KFC. 1. Administrative Science Quarterly, 8, 61-82. It is the instrument which is assist in assessment of all issue of employee facing while working at KFC. Table 1.5: Snapshots of KFC`s meal prices during selective periods. Effective Crisis Communication: Moving From Crisis to Opportunity - Google Books. KFC must respond to this increased level of awareness by creating a new, healthy image and a new range of food. I-City KFC fight Updated : Workers have been suspended - Venusbuzz.com. Social Media, Crisis Communication, and Emergency Management: Leveraging Web ... - Connie M. White - Google Books. Now KFC Malaysia has developed its own distinctive Malaysian personality of its own. 1.Introduction Company Background: KFC KFC is an American fast food restaurant that based in Louisville, Kentucky. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. It serves mainly chicken related items but offers side dishes to its consumers as well. Undeniably, KFCH is the only KFC restaurant operator in world whose serve Western Quick Service Restaurant market greater than that of McDonald`s. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Fighting case: KFC keeping customers updated. Figure above shows the sales growth of KFC Holdings (M) from year 2005 to 2009. [ONLINE] Available at:http://www.venusbuzz.com/archives/7893/i-city-kfc-fight-updated-workers-have-been-suspended/. This essay has been submitted by a student "A Case Study of KFC Malaysia Holding: Channel used by KFC to solve communication crisis" Abstract On 6th February 2013,the kitchen staff of KFC I- City outlet at Shah Alam, has gone violent towardone of the customers due to miscommunication. 2. Get Best Pricing Quotes Free Samples Email : help@assignmentprime.com Order Now A number of changes occurred at the corporate level of KFC one of them was changing the name from Kentucky Fried Chicken to KFC. This is became the significant milestone for the group to enhance the management capability on the sales growth of the business. The incident happened due to some misunderstanding between the worker and a customer who has been waiting for the food for some times and did not get the food. This company served a yummy snack of fast food to people in the world. Brand”. Reference this. Fong, C. W (2011). Over the year, KFC Holdings (Malaysia) Bhd. Brief of KFC-Kentucky Fried Chicken Kentucky Fried Chicken a.k.a. Basically, the main aim of this research is to examine the channel used by KFC Malaysia Holding to solve the communication issue specifically the incident of staff and customer caught into a fighting. The economic growth of our country came with a mélange of highs and lows. People used this word to describe their problem. Crisis Communication: KFC Malaysia Food Tampering Scandal and How Facebook Saved the Day - Yahoo Voices - voices.yahoo.com. In 2017, KFC Malaysia recorded 8.2% growth on its revenue to RM2.56 billion from RM2.37 billion the year before. In Effective Crisis Communication (2011), crises can best define as unique moments in the history of an organization. Since that, the company became strengthen and establishes franchises around Malaysia as the financial performance show a good condition. KFC soon became one of the fastest internationally growing fast food chains and expanded to Canada, Mexico, Britain and Jamaica in the early 1970s. KFC, faced immense resistance from politically active consumer groups when it opened its operations in India. It can be seen on the table of the overleaf for regional comparison. MBA-IV (Eve) Batch 2009-10 This research is tries to answer the question of the effectiveness of the channel used by the company to solve the problem or issue. (Connie M. White, 2011) Moreover, social media is also being used as an alternative way for emergency managers to communicate with the public as well as each other. Although Harland Sanders died in 1980, he remains as a important person of the company`s branding and advertisement, and formerly known as Colonel Sander, is a metonym for the company itself. However, this factor was not affecting the buyers but every year the sales growth even more increased. Kentucky Fried Chicken recipe includes blends of 11 herbs and spices and become franchising to the rest of America. 2014.How KFC Malaysia Handled a Social Media Disaster. 2014.How KFC Malaysia Handled a Social Media Disaster. As for the incident case happened in KFC Malaysia I-City outlet, the incident are category under the unintentional case of crisis. KFC mainly sells chicken pieces, wraps, salads and sandwiches. Marketing assignment about KFC and their business 1. Therefore, on 2nd January 2009, KFCH became a subsidiary of QSR Brands Bhd (QSR) and record that there is another 865,300 ordinary KFCH shares, increasing the QSR`s total holding in KFCH to 50.25 percent. Years ago, the prices of meals at KFC were costly in range of RM3.00 to RM5.00. Succeeding a while the chicken's intrinsic juices fastened-in, leaving a important … Keywords: Channel, problem, Food & Beverages, Effectiveness. The Dinner Plate is basically 3-pieces chicken with bun, coleslaw, mashed potato and drink, whereas the Snack Plate is the same sides with 2-pieces chicken. Now the business of KFCH were at its stable condition and expand more further resulting on the increasing of sales growth each year. We're here to answer any questions you have about our services. The poultry integrator and operations consist of breeder farms and hatchery, feed mills, poultry farms, contract broiler farming and processing and further processing plants was undertaken by the Ayamas Food Corporation Bhd. Through its subsidiaries, the company operates in three segments known as restaurants, integrated poultry and ancillary. [Accessed 16 April 2014]. [Accessed 16 April 2014]. Since that, the improvement of KFCH`s sales growth become surprisingly increased in year 2009. When it comes to the company, most of the company refers crisis as something that related to the problem. Many steps were taken to improve the overall KFC dining experience for the valued customer. Nowadays, as the internet has changed the way people work and interact, social media has broadly used by company as the channel to solve the crisis. 2014.. [ONLINE] Available at:http://www.oecd.org/governance/risk/The%20role%20of%20Social%20media%20in%20crisis%20preparedness,%20response%20and%20recovery.pdf. Essay writing service is an upfront payment service. It has been ranked third largest chain with more than 13000 outlets in more than 109 countries and serves approximately 12 million consumers every day. 183 Days. It was reported that KFC Holdings generated revenue of RM1, 206, 9 million which accounted for a 10.9 percent increase over 2009. Not only serve fast-food as main business, KFCH also widely involved in poultry production and processing, as well as a host of ancillary businesses such as vegetable farming, baking and sauce production. Company Registration No: 4964706. View Show abstract The businesses units serve by KFC Holdings are: KFC is the best-established brands in Western Quick Service Restaurants market not only in Malaysia but also worldwide. Until now, KFC Malaysia reached about 500 franchised around Malaysia and still counting. Today there are further than 390 KFC Restaurants nationwide and quiet counting.Great tasting chicken has befit identical behind a while KFC; and has been enjoyed by Malaysians eternally gone. Robert, Timothy & Matthew(2011) mentioned in their study that crises can be divided into two categories which are intentional crises andunintentional crises. [Accessed 16 April 2014]. Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. Brands. The organisation that I have choose in this assignment is KFC Corporation, which is based in Louisville, Kentucky, United States. [Accessed 16 April 2014], Explore more essay samples related to this topic, 10 steps to write a good application essay The core purpose of an application essay is to make an impression upon the given college. In 1991, the company adopted KFC, an abbreviated from of its name but starting in April 2007, the company began used Kentucky Fried Chicken, its own original name for its signage, packaging and advertisement. Then the sales were decreased once again on year 2007 and record the growth about 4.0 percent. The first Rasa Ayamas Restaurant opened in 1996 and the aims is to brings all its ready-to-eat cooked food under the Rasa Ayamas name also to promote the Ayamas processed products to all Malaysians citizen. [Accessed 16 April 2014]. KFC Holdings on its own complement core business then take benefits from an integrated ancillary support system that comprises the sauce manufacturing, bakery and commissary operations. Registered Data Controller No: Z1821391. Since the strategies were launched, in 2008, the group recorded an impressive revenue growth of 26 percent to RM2, 179.8 million from RM1, 703.4 million in 2007. KFC is an abbreviation of Kentucky Fried Chicken is a chain of fast food restaurant based in Louisville Kentucky, in the United Stated and was founded by Colonel Harland Sanders in 1952. Assignment Task: Task: SECTION A: CASE STUDY. Recruitment and selection process of KFC Brief overview of KFC. (KFC Holdings) improve in advancement of fast-food with its original recipe of kentucky fried chicken, KFC Holdings also engaged in the business of poultry, processing, restaurants and property holding. Marketing can be done only by an organization or company. 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