In order to grow its global readership, The Economist is targeting an underrepresented demographic in its audience: women. It's well-known that young people flock to "The Daily Show" and "The Colbert Report." Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Source: 2004 Erdos & Morgan Subscriber Study. WBR - Worldwide Brand Report The Economist believes in full transparency, which is why we became the first media brand to subscribe to the Audited Bureau of Circulation's (ABC) Worldwide Brand Report (WBR). Los Cabos Magazine Los Cabos Visitor's Guide www.loscabosguide.com Pass-along Readership Number of Visits to Los Cabos Once per year 1 to 2 times a year 2 or more times a year Gender Male Female Country of Residence United States Canada Age group of our readers 31 to 40 41 to 50 51 to 60 61 to 70 U. S. Residents - Geographic Region Pacific Coast โ€ข The magazine has a readership of 60,000. AARP also saw the largest readership growth of any magazine in the survey, gaining more than 800,000 readers (up 2.3 percent) in the last six months and more than 1.3 million readers in the last year. Readership Demographics. Fifty-two percent of Guardian readers are male, and the average reader age is 44. Bunnings Magazine is the third most widely read free magazine. Although digital readership still makes up a tiny piece of the pieโ€”measuring 1.4 percent of all magazine readershipโ€”it continues to grow rapidly. (AARPโ€™s members get the magazine as part of their membership in the association.) Itโ€™s estimated audience is 50/50 male/female, and is comprised of individuals who own their own homes and are willing to spend more money for higher quality and better service. It is a weekly publication that features sports updates, famous faces, and anything and everything that has got something to do with the sports industry. A British magazine about business and global politics seems an unlikely hit among American readers. Coles Magazine & Fresh most widely read and Bunnings Magazine read by almost 1.3m. MarketingChartsโ€™ own research similarly shows the staying power of print magazines. Are you looking for offline readers or online? The ABC WBR takes independently audited data for all our brand channels to create an easy-to-read audited media report. โ€ข This paper is an evening paper and has a very high readership. 22nd June 2017. FOR MORE INFORMATION, VISIT WWW.FORBESMEDIA.COM *Source: MRI Spring 2015โ€“Numbers are based on the total U.S. population **Mendelsohn Affluent Survey 2014, Adults, HHI $100,000 or more Detailed Roy Morgan Readership results. Sports Illustrated Magazine is one of the most successful and well-known sports magazine in the world. โ€ข The political affiliations of a newspaper, its locality and the demographics of its readership should all be taken into account. From print circulation to digital unique devices, AGE RANGE 20% 25-34 26% 35-44 32% 45-54 22% 55+. Inter Media. OF EMPLOYEES IN ORGANISATION 49% โ€ฆ Roy Morgan provides the industry currency in readership figures. Less than 30 percent of โ€ฆ โ€ข The newspaper now has a readership of more than 500,000. This yearโ€™s study finds 41.5% of respondents having read at least one digital magazine issue in the prior 30 days, up from last yearโ€™s 36.8%. The readership of newspapers and magazines-the most important outlets for professional reviewers-has a distinct demographic skew. โ€ข The magazine has a readership of 60,000. The results indicate that print remains the preferred platform for magazine readership today. Among adults 65 and over, 73% said theyโ€™ve read a magazine within the past week. Access key advertising information for The Sunday Times newspaper including NRS readership and ABC circulation - click for more The Sunday Times readership, circulation, rate card and facts Discover the effectiveness of news brands See more on our reach via websites and social media platforms. Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves. UK newspapers reveal readership demographics. Key data points to which generations theyโ€™re attracting. It is the most influential survey on newspaper and magazine readership in New Zealand and ensures selection of the most appropriate publications to reach Population 14+ markets. โ€ข The newspaper now has a readership of more than 500,000. THE INSIDER READER 49.0% Chief Executive, Managing Director, Finance Director, Chairman 31.0% Other directors 10.1% Senior Manager/Partner 09.9% Other. Lifestyle readers are professional, college educated, affluent, active South Valley citizens between 25 and 64 years of age. Source: 2006-2007 Purchase Influence in American Business Study, Erdos and Morgan Australia's two most widely read free magazines are again Coles Magazine with an average issue print readership in the year to September 2020 of 4,367,000 and Fresh with a readership of 3,871,000. But The Economist is defying expectations. good housekeeping u.s. total audience (000) coverage (%) comp (%) comp (%) total adults 21,0969.1100.0 100.0 total women 18,517 15.5 87.8 51.6 total men 2,579 2.3 12.2 48.4 Not only do people still read print magazines, but in certain age demographics, readership has barely dipped at all in recent years. Also performing strongly over the past year were the Financial Review Magazine which increased its readership 17.3 per cent to 401,000, stablemate Boss magazine now with a readership โ€ฆ The report reveals strong discrepancies in print magazine readership by age, with adults ages 65 and older about twice as likely as those ages 18-24 to report having read a print magazine in the past week (73% and 36%, respectively). Circulation 1 158 192 Circulation - Saturday 1 733 549 Readership: 2 200 000: Readership - Saturday 3 021 000 Men 1 019 000 (46%) Women 1 181 000 (54%) AB Adults 629 000 (29%) ABC1 Adults 1 405 000 (64%) Homeowners: 1 811 000 (82%) FOR MORE INFORMATION, VISIT WWW.FORBESMEDIA.COM Source: comScore Plan Metrix Jan 2016, US Only Source: comScore US Multiplatform January 2016, US only OUR AUDIENCE Online I Newspapers I Apps Sources: TGI Net Q4, 2012, ABC Feb13, NRS PADD Jan-Dec 12, UKOM ComScore GSMA Feb-13, UKOM Feb-13, โ€ฆ Luxurious Magazine® is not only Europeโ€™s most popular news media brand but also the worldโ€™s most popular magazine and luxury/lifestyle brand on Google Plus approaching 3/4 a billion views. Based on the shift in age of the newspaper reader, itโ€™s clear that the newspaper industryโ€™s adoption of digital distribution has allowed it to reach adults of all ages. More than three in 10 (37.6%) are regular readers of the magazine, reading 3+ of the last 4 issues and nearly one quarter (23.3%) read 4 of the last 4 issues. Chief Executive has a loyal readership. It has doubled its readership in the U.S. since 1993. In a 2017 survey, over half (56.1%) of adults said theyโ€™ve read an issue of a print magazine in the last week. The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. NO. By comparison, 64 percent of news magazine readers are college graduates. Generally, for popular brands there are a couple of firms that analyse their readership / customer base. โ€ข This paper is an evening paper and has a very high readership. The Weekend Herald's readership, according to latest Nielsen data, has surged to 515,000 people - the first time since June 2014 it has been over the half-million mark. Those people who watch news programs, such as Fox News or CNN, have a lower rate of college degrees: 24 percent and 29 percent, respectively. Demographics 2020 Global Reach shows Due to team members on the ground we have been able to take our brand across Nearly half of the world reaching up to 300,000 + readers per month! While publishers are striving to keep the more loyal, older audience segments happy, many in the newspaper industry are vying for younger audiences. โ€ข The political affiliations of a newspaper, its locality and the demographics of its readership should all be taken into account. Those people who get their news from watching daytime talk shows are less educated than the general public. READERSHIP Circulation 10,000 Total average net circulation per issue 4* Average readers per copy 40,000 Total regular readers. 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