which of the following is true of magazine advertising?

Question 34 options: A) They typically offer limited selectivity. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. B. 10 points C. Outdoor advertising is typically used by national companies like Kraft and IBM. The return on advertising dollars is higher for magazines than for any other medium B. Advertising has as its main responsibility the increase of product sales. A. C) Consumer-generated content, e-business, and ad blockers became key aspects of the IBP industry. (p. 422) Which of the following statements is true about the use of color in magazine advertising? Don’t let anybody tell you that print is dead. Which of the following statements about magazines is true? TV advertising is time consuming and reaches limited number of people. d. Advertising rarely generates revenue. their low cost. : It is good for factual (informational) copy. Newspapers are exclusively a local advertising medium. A. Slice-of-life executions are very inefficient in business-to-business advertising. Which of the following statements about radio as an advertising medium is true? Which of the following statements about the role of magazines is true? A) It should be used as a general guideline. Advertising offers the following advantages. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? Loyalty programs clear, a woman's magazine, features an ad for Olivia watches. Closing Dates (in magazine advertising) Definition. It offers lower consumer receptivity and engagement. To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter. A) Traditional advertising gained a stronger foothold than ever before. B. It offers relatively lower reach and frequency than other media. D) It offers customized feedback on different advertising … The advantages of magazine advertising can be broken down into categories such as audience targeting and longevity of the ad. c. Advertising plays a pivotal role in world commerce and the way we experience life. C. Magazines are primarily a local advertising medium. One advantage of radio advertising is its flexibility A. B. Magazines benefited from the fact that newspapers made photojournalism popular C. The niche marketing strategy has been a failure for magazines A. Topic: Advertising Execution 62. Ads appearing on smartphones are better trusted and accepted as a source for buying information when compared to online consumer opinions. the lack of noise associated with the use of magazines in the communication channel. Solicitation, but not advertising, by individual professional accountants in public practice is permitted in the Philippines. It is easy to narrowly target an audience with the help of television advertising. A. Test bank Questions and Answers of Chapter 12: Evaluation of Media: Magazines and Newspapers It does not offer selective binding opportunities. One reason for using magazines as an advertising medium is. B) Interactive media hindered the direct measurement of ad exposure and impact. (Points : 1) a TV commercial an in-home mailer … It does not offer selective binding opportunities. C) Magazines typically use a mass marketing strategy. 10 points (1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. Which of the following is NOT an advertisement? D) They are highly expensive to create. It offers relatively lower competition. d. A professional accountant in public practice in the Philippines, where advertising is prohibited, may advertise in a newspaper or magazine published in a country where advertising … It is the best medium for action and image advertising. Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments. It offers lower consumer receptivity and engagement. BLACK ENTERPRISE is the premier resource for black entrepreneurs, black-owned businesses, and career, tech, and money content for black people. their ability to target specific audiences. Advertisers generally prefer color ads because they have greater visual impact and are superior for attracting and holding attention. (Points : 1) baseball stadium library concert venue hockey game 3. It offers relatively lower competition. E) … It offers relatively lower competition. test bank 1. advertising account for the majority of marketing communications expenditures. Which of the following is NOT an advertising medium? The more color used in the ad, the lower the cost. which of the following types of sales promotions are also called continuity programs? B. Chapter 10 - Media Planning and Strategy 78. Which of the following is true of advertising… Which of the following statements about magazines as an advertising medium is true: Magazines have long lead times and deadlines that can reduce flexibility. Which of the following is true of magazine advertising? Marketers are following the daylong journey of the Facebook Watch audience - Digiday Digiday How brands can find their path to true advertising automation - Digiday Which of the following statements about magazines as an advertising medium is true? Newspapers are a primary source of shopping information for many consumers. It offers relatively lower reach and frequency than other media. A)The more the color used in an ad, the lower the advertising cost. Advertising is a universal communication beyond language and culture. B) Magazines have not benefited from advances in communication technologies. Which of the following is true of magazine advertising? It is generally considered to have a lower lead time. Topic: Purchasing Magazine Advertising Space 10-147. C. A. Advertisers prefer using black and white because of the greater visual impact it makes. (p. 304) Which of the following statements is true about the use of slice-of-life executions? Since magazines tend to have very specific audiences that read them, it is much easier to concentrate on a particular market segment with these publications than with newspapers or other print media. Which of the following statements about newspapers and magazines as advertising media is true? Question 2. B. B) Traditional media is a dying medium and social media will soon replace it. It is generally considered to have a lower lead time. Which of the following is true regarding advertising? A) Digital media can never have the reach or impact that traditional media has. Which of the following statements about newspapers and magazines as advertising media vehicles is true? It offers relatively lower reach and frequency than other media. It offers lower consumer receptivity and engagement. some magazines have sought to overcome disadvantage of long closing dates by offering short-notice advertising deadlines, sometimes @ a … date when all material must be submitted to a publication; Term. Print advertising Isn’t Dead! Which of the following is true about advertising during the period between 2000 to the present? B)Advertisers prefer using black and white ads because of the greater visual impact on portraits. C) It is not true. The advantages and disadvantages associated with the use of either magazines or newspapers as advertising media vehicles are the same. True: Magazine advertising rates are based on circulation, the type of readership, and production techniques. Which advertising medium would reach the fewest people? Which of the following is true of newspaper advertisements? B) It should be considered purely as a law. Most magazines and newspapers could survive without advertising revenue. The advantages and disadvantages associated with the use of magazines as an advertising media vehicle are the same. 6. Which of the following is true of the square root law which states that the recognition of print ads increases with the square of the illustration? Which of the following is true regarding television advertising? It is generally considered to have a lower lead time. 10 points Fast-Close Advertising: Definition. D) Magazines do not accept local advertising. Outdoor advertising does not have a negative image problem as do some other types of advertising. Which of the following is true of the role of smartphones and online advertising? C) They can be reproduced quickly. False: Newspaper advertising rates are divided into two categories, one for classified ads and the other for display ads. Which of the following statements is true about the use of color in magazine advertising? Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. true false 2. not all marketing transactions involve the exchange of D. Outdoor advertising is the only form of advertising that is not regulated by national legislation. Newspapers are primarily a local advertising medium but are also used by national advertisers. a. C) Both digital and traditional media need to create their own niche and function independently of one-another. Which of the following is true of traditional media and digital media? B) They do not require the use of creative options. Question: 1. A) Magazines have long lead times and deadlines that can reduce flexibility. True: Television advertising rates … Select one: A. B. the short lead time needed to place an ad. b. A. C)Color ads are considered better suited for attracting and holding attention. C. Which of the following statements is true about the use of color in magazine advertising? 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